2009 December: A Pizza My Thoughts






By Big Dave Ostrander Photos by Josh Keown

Through Giant Dave Ostrander
Footage through Josh Keown

Giant Dave’s all the time closed early on Christmas Eve (6 p.m.) in order that my staff may get domestic and revel in their circle of relatives time. The important thing phrase this is circle of relatives. Many households collect in combination on Christmas Eve. Since tomorrow will likely be full of conventional home-cooked feasts, the chefs in price (Mothers) are in search of an easy-to-prepare, no muss, no fuss circle of relatives favourite. Pizza is solely that. Since pizza is an impulse meals acquire, it’s possible you’ll wish to alert your consumers that you’re going to be remaining early however will likely be filling orders till 6 or 7 p.m. on Christmas Eve. The pizza trade already enjoys powerful gross sales the day prior to Thanksgiving. Why no longer make the day prior to Christmas ours as smartly?

The highest of your pizza field is underutilized for promoting and sending messages in your consumers. Maximum folks best take into consideration bargain coupon field toppers taped to the field. What’s mistaken with growing a vacation thanks message in conjunction with a call for participation to begin a circle of relatives custom of Christmas Eve pizza? Place of work Max and Staples promote printer paper that has vacation colour borders that will paintings nice for the message. Create a vacation message and weave within the advice that you’d be extremely joyful to prepare dinner a circle of relatives favourite dinner for them on Christmas Eve. Additionally, point out that you’re going to best be capable of fi ll orders for 100 households and that it’s first come, first served on that day. Then it’s over. This creates a belief of call for and the will for expediency.

Annually, like clockwork, I had dozens of households order pizza for that night. It become custom and the similar names popped up annually.

Additionally, I’m positive you’re smartly mindful that, usually, gross sales hunch in January. Why no longer come with a vacation present to your dependable consumers this is incorporated at the vacation field topper? For example, spice up up your sluggish weekdays with an ideal be offering. Be offering freebies with the acquisition of any huge pie. No matter it takes to get the buyer within the door is honest recreation to chase away the fi rst of the yr gross sales blues. ?

Giant Dave Ostrander owned a extremely a success unbiased pizzeria prior to turning into a expert, speaker and the world over sought-after instructor. He’s a per 30 days contributor to Pizza As of late and leads seminars on operational subjects for the circle of relatives of Pizza Expo tradeshows.

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